CLIENT:

Bare Bones Butcher

Case Study

BRAND MESSAGING

What We Did:

Messaging

Guidelines

With a business model that’s so unique to the modern shopper, we knew we needed to answer these questions first: What do you do? What do you sell?

 

By coming up with succinct taglines, an elevator pitch, social media captions, and everything in between, Bare Bones Butcher is able to communicate their niche offerings quickly and effectively.

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Website

Copy

Because the owners are so passionate about customer service and also value face- to-face conversations with their customers, the language on the website was designed to give the visitors just enough information to understand the concept, yet prompt them to ask and learn more upon visiting.

 

Friendly, witty, and conversational, the tone reflects that of the owners and resonates with their typical customer profile.

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Website

Design

Due to the nature of this small, whole- animal butcher shop and bites bar, online sales aren’t a factor for this small business; instead customers are encouraged to “act” or “buy” by calling on the phone to place an order.

 

This mobile-friendly website features both bold imagery and design that quickly give the nuts-and-bolts information necessary to getting shoppers in the door.

PS - We also did...

  • Branding + Visual Identity
  • Email Marketing
  • Photography

Project Goals:

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Create consistent messaging

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Establish online presence

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Optimize website for mobile to drive in-store visits

The Results:

51%

increase in organic website traffic

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Top 3 Google Rankling for "Nashville Butcher Shop"

31%

more photo views than other, similar businesses

Project Gallery