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CLIENT:

A Little Local Flavor

Case Study

COPYWRITING

What We Did:

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Website

Copy

A food tour business located within one of the country’s hottest markets for food and tourism, we crafted copy that used header tags, keywords, smart formatting and bold color as a way to optimize website both for human eyeballs and SEO.

 

The minimal home page copy allows the website to be scanned quickly at first, while other pages offer more robust content to allow for a deeper dive.

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Website

Redesign

With nearly 60% of all site visitors discovering ALLF on mobile, we redesigned the website to communicate more clearly, both through language and imagery.

 

Using brand-on photography and visuals, coupled with long, scrolling pages that can be navigated more quickly with anchor links, we made navigation simpler and easier, allowing visitors to make a purchase more quickly.

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Blog Post

Copywriting

Regularly posting content-rich blog posts sprinkled with strategic keywords not only helps keep the website updated (since Google has to then regularly crawl and index your site) but the content also posits ALLF as an expert and a resource within the field of hospitality and tourism.

 

This content is useful for extending value to their clients with ease, and simultaneously lays the foundation for a pool of content that can be used for email marketing at any time.

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Project Goals:

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Grow corporate tour bookings

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Increase online bookings

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Improve SEO via keywords

The Results:

40%

increase in organic website traffic

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Booked more corporate tours in January 2020 than all of 2019

700%

increase in sales over the same month last year

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