What We Did:
Eager to grow her business as a realtor, Susan Hoag came to Smudgepot in search of a visual identity that would be representative of her personality and also set her apart professionally. By combining warm earth tones, clean and classic typeface, and a touch of southern charm, we created a visual identity that gives insight to Susan’s story and allows her to stand out in a crowded industry
Using Story Branded language to guide the website visitor towards a solution to their home buying or selling woes, the language was written in a manner that is friendly, straightforward, and to-the-point. Presented in a tone that reflects Susan’s voice, the site invites — but doesn’t push — people to work with her to ultimately fulfill their current home needs.
Because of the personal nature of her business, we designed a website that felt both personal and professional while reflecting the overall warm and southern-inspired branding. Simple yet beautiful, the site is easy to navigate, uses concise and familiar language, and includes multiple calls to action that ultimately drive business.
Personalized visual identity
Language that inspires action
Engaging and beautiful website design
Successfully launched site
and immediately attracted visitors